Linea established itself in 1991 when many businesses were closing down due to the recession. Linea founders Moreno and his brother Piero set up a boutique in Hampstead, which was to become many people's second home. By offering both men’s and...

Linea established itself in 1991 when many businesses were closing down due to the recession. Linea founders Moreno and his brother Piero set up a boutique in Hampstead, which was to become many people's second home. By offering both men’s and ladies designer wear from around the globe Linea had given Hampstead its first designer boutique. The secret to their success was service and honesty to their clients. People got to know about Linea through word of mouth and they started to attract international clients as well as many well-known footballers, actors, singers, models, fashion editors and, yes, IT girls. Many celebrities rely on Linea to provide them with the must haves of the season. This gave Linea the reputation it deserved.

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